Strategic foundations & web copy for a luxury design & build firm
Client: Minhas Design Build Inc.
Year: 2024
Project type: Brand narrative, positioning & content development for new website.
Web design and brand identity: Huppée Creative Agency
Project details: Crafted tailored, persona-driven messaging & copy to elevate the brand voice of a luxury design-build firm. We collaborated closely with the web designer to ensure the verbal and visual identities worked seamlessly together. The result was a fully responsive website with clear, compelling copy, articulated brand differentiators, and excellent on-page SEO.
Key deliverables: Website content strategy; positioning and market research; messaging and voice; tagline development; copywriting; SEO keyword research and competitor analysis; all on-page SEO (i.e., HTML structure, metadata, alt text, FAQ schema, etc.)
Project URL: https://minhasdesignbuild.com/

