Home to #copythatcuts ⚡️
Home to #copythatcuts ⚡️
About
Established in 2022, Simile Agency provides marketing content and messaging consulting for businesses that want to cut through the digital mist. Led by Nadia Hammouda, Senior Copywriter & Messaging Strategist, Simile works with a trusted network of wordsmiths, copy editors, and SEO specialists, brought in to fit the needs of each project.
A hashtag was born to capture the spirit of our mission: #copythatcuts. More than a catchy string of words, it embodies a writing style that infuses honesty & frankness with empathetic messaging. The kind that advances your business’s marketing goals.
Minus the fluff.
Client reviews
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Client reviews *
“From the first interaction, Nadia demonstrated exemplary professionalism. She clearly detailed the scope of the project and what it entailed for a new writer like myself. She met all deadlines and held more meetings with me than were probably profitable for her. I’m completely satisfied with her work and would recommend her 110%.”
— Pavle Marinković, Writer and Audio Branding Consultant
“Working with Nadia is always a pleasure. Her ability to get to the heart of a brand and translate it into authentic, compelling copy is exceptional. Over the past 1.5 years of collaborating on websites, emails, and naming projects, she’s been creative, reliable, and a joy to work with. If you’re looking for an English-language copywriter who really gets it, Simile Agency has you covered.”
— Rachel Bourbonnais, Founder & Brand Designer, Huppée agence creative
“We had the pleasure of working with Simile for the development of Medilab.com. From the outset, Nadia took the time to deeply understand what we do, in order to deliver our message in the most clear and reader-friendly way possible. Her commitment to truly grasping our mission, values, audience, and the intricate details of our services was evident from our very first meeting.”
— Rida Mortada, B. Eng, Head of Business Development, MEDILab
Hi, I’m Nadia
Founder | Senior Copywriter & Messaging Strategist
It can be incredibly challenging to locate your own story and tell it in a way that feels authentic. I’ve been there, staring at the blank page, trying to figure out how to articulate my value and my work without it feeling awkward—or like I was selling my soul to the algorithm.
It’s often gruelling, stirring up flickers of that imposter syndrome you thought you’d already worked through...
One of the reasons I established Simile Agency is to facilitate this very process for founders, small businesses, and professional service providers—to help them uncover their unique brand of genius,
and to communicate it with confidence, a human voice, and just the right amount of punch.
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I’ve spent over a decade helping businesses and organizations showcase their expertise and communicate more clearly—spanning the disciplines of executive comms, brand, marketing, and business writing. This includes leading content execution at one of Canada’s fastest-growing companies, which further enriched my perspective on storytelling and content strategy.
I’d love to learn more about your work and how I can support your business goals.
Warm regards,
Nadia Hammouda, M.A. | Montréal, Québec, 2026
Let’s connect on LinkedIn
“Because words shape worlds and incite people to action, the marketing writers of our era have become powerful agents of culture.”
What drives the work
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At the simplest level, we use language to create solid foundations. The kind that convert prospects into repeat customers and foster fruitful partnerships. The kind that are built upon intentional, no-frills language.
To that end, we convert complex ideas and industry knowledge into more digestible forms. We're especially passionate about helping our clients showcase their deep expertise in a way that is refreshing and reflective of their brand essence. -
Because words shape worlds and incite people to action, the marketing writers of our era have become powerful agents of culture.
This power comes with the responsibility to provide value and reinfuse meaning and emotion in marketing and communications. This entails writing with a #copythatcuts mindset: producing messaging that's concise, reverberates, and is unapologetically you.
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We value genuine people and genuine brands. We’re big on having frank conversations and asking deep questions. We value the human voice, and believe that infusing it in content and web-based marketing is more important than ever.
We have a special place in our hearts for companies and organizations that care about sustainability, have a social impact mission, or are striving to ameliorate Quality of Life through innovative ideas and solutions.
Simile
What’s in a name?
Originating from the Latin word similis, simile is a figure of speech that expresses the likeness or resemblance of two seemingly dissimilar things…
A powerful literary device in its own right, simile uses constructs such as like or as to unify disparate terms, thereby acting as a bridge.
FAQs
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Freelance copywriters are often a strong fit for focused, standalone projects.
A micro-agency becomes valuable when the work is more complex and requires multiple contributors. It can coordinate the full process from start to finish, bringing together the right expertise and managing the moving parts so everything stays cohesive and on track.
This is especially useful for larger website projects, SEO-driven blog strategy, or long-term content work.
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You bet.
We love working with web developers to create content that aligns with site structure, SEO strategy, and user experience.
(And of course, your preferred character limits!)
Whether the site is in development or already designed, we’re flexible and will adapt our content strategy accordingly. We’re also happy to provide targeted recommendations for new content sections that could add extra value for your client.
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We approach each project as its own challenge, bringing together strategy, marketing, and consumer psychology with a fresh, independent perspective. Plus, we’re not scared to think outside the box.
We humbly believe that this mindset is more critical than ever, because, let’s face it:
It’s one hell of a saturated digital jungle out there (pardon our French).
Audiences have almost seen and heard it all. People are disenchanted. Their BS-detectors have never been more formidably attuned.
So it’s important to not just say it differently but to also say it directly, and in a way that 1) captures your brand ethos; 2) does justice to your offering; 3) leverages your edge & differentiators (and properly communicates them); 4) resonates with your target market; 5) drives conversions.
A tall order, yes 😅, but we love to rise to the occasion.
The point is, it’s hard, and it’s complex, but we bring our appreciation for complexity to every project.
We always strive to find a way to make content slightly different—whether that’s through a tagline, a well-thought-out About section, or an email that uses a slightly unusual subject line.
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Yes. We support businesses looking for high-quality English-language writing—whether that’s content writing, copywriting, or a mix of both.
Work is led by native English speakers, with a focus on making your message easy to understand, engaging to read, and aligned with your audience and positioning.
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Yes. We love collaborating with creative, web, and digital agencies, supporting projects where strong messaging and writing are needed.