No: I'm not robot.
No: I'm not robot.
About us
Simile™
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Simile™ /
Established in 2022, Simile™ is a Montréal-based content and copywriting studio with a global, avant-garde mindset and lots of cheeky ideas. And, because we don't like boxes, we tend to think outside of them.
A hashtag was invented to capture the spirit of our mission: #copythatcuts. More than a catchy string of words, it embodies a writing style that infuses honesty & frankness with empathetic messaging. The kind that advances your brand’s marketing goals.
Minus the fluff.
Hi, I’m Nadia
Owner | Senior Copywriter | Messaging Strategist
It can be incredibly challenging to locate your own story, and to tell it in a way that feels authentic. I’ve been there, staring at the blank page, trying to figure out how to write about myself and my work in a way that didn’t feel disingenuous (or that I was selling my soul).
It can be gruelling and feel totally awkward.
One of the reasons I established Simile™ is to facilitate this very process for founders, creatives, small businesses, and professional service providers—to help them communicate their unique brand of genius, skill and passion with the world.
And to communicate it with precision, a human voice, and just the right amount of punch.
I’ve been honing this skill for over a decade, having produced content in and for a variety of sectors and industries, shaping everything from messaging and web copy to proposals and C-level speeches. This includes helping build the content engine at one of Canada’s fastest growing companies, which gave me a front-row seat to what works in brand storytelling and content strategy.
A passionate mental health and neurodiversity advocate, I’ve previously facilitated workshops on anxiety and depression, coached young women with disabilities, and delivered presentations to the community. I’ve also had the privilege of tutoring youth with diverse learning styles. Their curiosity and energy keeps me nimble, inspiring me to explain (and synthesize) my ideas more clearly.
I’d love to learn more about your work and how I can support your business goals.
Warm regards,
Nadia Hammouda, M.A. | Montréal, Québec, 2025
Let’s connect on LinkedIn
What drives the work
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At the simplest level, we use language to create solid foundations. The kind that convert prospects into repeat customers and foster fruitful partnerships. The kind that are built upon intentional, no-frills language.
To that end, we convert complex ideas and industry knowledge into more digestible forms. We're especially passionate about helping our clients showcase their deep expertise in a way that is refreshing and reflective of their brand essence. -
Because words shape worlds and incite people to action, the content marketers of our era have become powerful 'agents of culture’.
This power comes with the responsibility to provide value and reinstill meaning and emotion in marketing and communications. This entails writing with a #copythatcuts mindset: producing messaging that's concise, reverberates, and is unapologetically you.
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We value genuine people and genuine brands. We’re big on having frank conversations and asking deep questions. We value the human voice, and believe that infusing it in content & web-based marketing is more important than ever.
We have a special place in our hearts for companies and organizations who care about sustainability, have a social impact mission, or are striving to ameliorate Quality of Life through innovative ideas and solutions.
Rida Mortada, B. Eng - Head of Business Development, MEDILab
“We had the pleasure of working with Simile for the development of Medilab.com. From the outset, Nadia took the time to deeply understand what we do, in order to deliver our message in the most clear and reader-friendly way possible. Her commitment to truly grasping our mission, values, audience, and the intricate details of our services was evident from our very first meeting.”
Pavle Marinković - Writer and Audio Branding Consultant
“From the first interaction, Nadia demonstrated exemplary professionalism. She clearly detailed the scope of the project and what it entailed for a new writer like myself. She met all deadlines and held more meetings with me than were probably profitable for her. I’m completely satisfied with her work and would recommend her 110%.”
Simile
Originating from the Latin word similis, simile is a figure of speech that expresses the likeness or resemblance of two seemingly dissimilar things…
A powerful literary device in its own right, simile uses constructs such as like or as to unify disparate terms, thereby acting as a bridge.
What’s in a name?
PHILOSOPHY.
Because words shape worlds and incite people to action, the content marketers of our era have become powerful 'agents of culture’.
Who is the “we” behind Simile?
Nadia has built a network of talented sub-contractors who assist with the execution of projects. Trusted collaborators include other content marketers, copywriters & copyeditors, as well as SEO specialists and professional translators.
