Home to #copythatcuts ⚡️

Home to #copythatcuts ⚡️

About

A black and white photo of a quiet city street with tall brick buildings on either side, shadows on the pavement, and a partly cloudy sky overhead.

Established in 2022, Simile Agency provides marketing content and brand strategy consulting for businesses that want to cut through the digital mist.

To capture the spirit of our mission, a hashtag was born: #copythatcuts. More than a catchy string of words, it embodies a writing style that infuses honesty & frankness with empathetic messaging. The kind that advances your business’s marketing goals.

Minus the fluff.

Simile™

/

Simile™ /

PHILOSOPHY.

Because words shape worlds and incite people to action, the content marketers of our era have become powerful agents of culture.

This power comes with the responsibility to provide value and reinfuse meaning and emotion in marketing and communications. This entails writing with a #copythatcuts mindset: producing messaging that's concise, reverberates, and is unapologetically you.

Hi, I’m Nadia

Owner | Senior Copywriter | Messaging Strategist

Black and white portrait of a woman with long dark hair, wearing a white shirt, against a blurred indoor background.

It can be incredibly challenging to locate your own story and tell it in a way that feels authentic. I’ve been there, staring at the blank page, trying to figure out how to articulate my value and my work without it feeling awkward—or like I was selling my soul to the algorithm.

It’s often gruelling, stirring up flickers of that imposter syndrome you thought you’d already worked through...

One of the reasons I established Simile™ is to facilitate this very process for founders, small businesses, and professional service providers—to help them uncover their unique brand of genius,

and to communicate it with confidence, a human voice, and just the right amount of punch.

  • I’ve spent over a decade helping businesses and organizations showcase their expertise and communicate more clearly—spanning the disciplines of executive comms, brand, marketing, and business writing. This includes helping build the voice and content engine at one of Canada’s fastest-growing companies, which further enriched my perspective on storytelling and content strategy.

    I’d love to learn more about your work and how I can support your business goals.

    Warm regards,

    Nadia Hammouda, M.A. | Montréal, Québec, 2026

    Let’s connect on LinkedIn

What drives the work

  • At the simplest level, we use language to create solid foundations. The kind that convert prospects into repeat customers and foster fruitful partnerships. The kind that are built upon intentional, no-frills language.

    To that end, we convert complex ideas and industry knowledge into more digestible forms. We're especially passionate about helping our clients showcase their deep expertise in a way that is refreshing and reflective of their brand essence.

  • Because words shape worlds and incite people to action, the content marketers of our era have become powerful agents of culture.

    This power comes with the responsibility to provide value and reinfuse meaning and emotion in marketing and communications. This entails writing with a #copythatcuts mindset: producing messaging that's concise, reverberates, and is unapologetically you.

  • We value genuine people and genuine brands. We’re big on having frank conversations and asking deep questions. We value the human voice, and believe that infusing it in content & web-based marketing is more important than ever.

    We have a special place in our hearts for companies and organizations that care about sustainability, have a social impact mission, or are striving to ameliorate Quality of Life through innovative ideas and solutions.

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Rida Mortada, B. Eng - Head of Business Development, MEDILab

“We had the pleasure of working with Simile for the development of Medilab.com. From the outset, Nadia took the time to deeply understand what we do, in order to deliver our message in the most clear and reader-friendly way possible. Her commitment to truly grasping our mission, values, audience, and the intricate details of our services was evident from our very first meeting.”

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Pavle Marinković - Writer and Audio Branding Consultant

“From the first interaction, Nadia demonstrated exemplary professionalism. She clearly detailed the scope of the project and what it entailed for a new writer like myself. She met all deadlines and held more meetings with me than were probably profitable for her. I’m completely satisfied with her work and would recommend her 110%.”

Simile

/ˈsɪməli/

A black and white photo of an old industrial building with peeling paint, a ladder on the side, and a mural of diverse people's faces on the lower part. A body of water is in the foreground.

What’s in a name?

Originating from the Latin word similis, simile is a figure of speech that expresses the likeness or resemblance of two seemingly dissimilar things…

A powerful literary device in its own right, simile uses constructs such as like or as to unify disparate terms, thereby acting as a bridge.

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