Tell your story authentically. Minus the fluff.
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Tell your story authentically. Minus the fluff. ~
Because all stories need a strategic foundation.
Brand positioning and messaging for early-stage startups and small businesses that know they’ve built something unique, but struggle to articulate it clearly and consistently across their marketing and sales efforts.
An all too common tale…
“How do we talk about our business without sounding like everyone else?” “How do we define what we do?” “Do we even have a unique edge?!”
It’s natural for businesses, especially in the early years, to grapple with these questions. Particularly around authentic articulation, as in:
“How do we write about our work without sounding fake or hollow?” Or,
“How do we show that our offering actually makes people’s lives better?”
If you answer these questions differently depending on the week—or get anxious every time you get on a discovery call—you’re not alone. Almost every business goes through this at some point in their journey.
Investing in a positioning & messaging framework helps remove the gnawing unease every time you pitch or hit publish. How? By giving you a solid foundation to speak and write about your business, one that is grounded in many hours of research, a differentiation exercise, chats with your team, lots of strategic thinking, and finally, messages that ground all future writing.
Strategic messaging services
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Where are you stuck? Is it a positioning issue—“we’re struggling to differentiate” —or more about articulating your value in a way others can readily understand and relate to? If you’re not sure, no problem: we can figure it out together.
You can do whatever you want with this time. Bring your concerns, worries, and doubts, and leave with a clear plan of action: suggestions that are specific to your situation.
The Clarity Hour is perfect when you need guidance but don’t want to commit to a full project just yet.
1-hour consultation via Zoom or Google Meet: CAD $120 (plus applicable taxes)
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This is a good fit if you find it difficult to explain what you do or pinpoint how you’re different. It’s also useful if you notice inconsistencies in how your brand is described, or see fragmented messages across your marketing and communications.
Across a series of structured calls, we’ll collaboratively unpack your business & origin story, your strengths, your audience, your values, and all those wonderful aspects that make you unique. We’ll also examine your industry, market position, and other businesses in your space.
You get time to think, guided prompts, and a sounding board to share your ideas, concerns or whatever else is on your mind.
This is followed by 2 sessions in which we’ll present our analysis and give you a solid foundation to jump-start your copywriting and marketing efforts.
What you leave with
A tailored brand guide that includes:
A refined mission statement and core values
A value proposition (i.e., why clients choose you)
Clearly mapped personas
Key lines that you can use when speaking or writing to each persona group
A tagline
An understanding of what makes you unique (core differentiators)
Notes on your tone and voice so you stay consistent
The goal is to give you a practical, concrete foundation you can use immediately—whether you're updating your website, pitching, or simply talking about your work with more ease.
Contact us to inquire about pricing
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If you have a specific challenge or project, we can shape a custom package together. Pricing depends on the scope of work.
Not sure what you might benefit from? Let’s jump on a no-pressure call and chat it out.
How should we speak? What should we say? How are we different?
How should we speak? What should we say? How are we different?
Smart messaging is smart business.
Investing in strategic messaging helps you articulate your value in a way others immediately understand and can connect to. It brings clarity to what you do, how you do it, and why it matters—and ensures that the message stays consistent across channels, no matter who in the business is speaking.
That said, we need to understand your positioning before we can write beautiful things about your product or service. By conducting a positioning exercise as part of our process, we identify who you are, who you’re competing against and why you’re different or better.
This ensures that your messaging & copywriting are grounded in the real world, and not in the fluffy pink clouds.
Our strategic process—in a nutshell.
1. Get to know you & your brand
First and foremost, we get incredibly curious: about you, your business, and what makes your offering or approach unique. We discuss what’s currently working with your content, what feels a little “meh,” and what you’ve outgrown.
2. Understand your customers
Next, we analyze the humans on the other side of your brand. What do they struggle with? What do they desire? What problem are they trying to solve? We map out personas and motivations, critical for creating messaging that speaks to real needs and emotions.
3. Understand your position in the market
Context matters. We explore the landscape you’re operating in—your competitors, their messaging, and their approach. This helps us pinpoint how you’re different (and better) and to claim a position that’s grounded in market realities—and not the fluffy pink clouds.
4. Synthesize & connect the dots
This is where magic and strategy meet. We sit with the research, analyze patterns, and uncover the opportunities that will set your brand apart. Doing this right takes ~3 weeks. Don’t worry, we’ll use this period wisely: to generate clarity and plenty of “aha” moments.
5. Build out the framework
And then, it all crystallizes. We translate those insights into language that feels like the truest version of your brand. Consider it your verbal North Star—the guide you’ll regularly consult when making key content decisions. This part generally takes 2-3 weeks.
6. Present & deliver the strategy document
Finally, you get an organized, ready-to-use doc that captures who you are, what you stand for, and why others should care. This becomes the foundation for your website, pitches, conversations, social media platforms, and wherever else your brand lives.
Cut the fluff and all that stuff ~
Cut the fluff and all that stuff ~
Cut through the noise and show future customers why you can solve their most urgent problems.
Stop sounding like the others
A solid strategy is foundational to every brand story. We help bring structure and coherence to your why, how, and what—minus the fluff.
Get started with a free 30-minute consultation.