Tell your story authentically. Minus the fluff.
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Tell your story authentically. Minus the fluff. ~
Messaging that captures hearts, minds—and wallets.
Smart messaging is smart business.
Running a business is hard. Customers are distracted, the competition is fierce, and you only get a few seconds to make your case. If your words aren’t clear—and your story isn’t compelling—people won’t stick around long enough to figure out what you do.
Let alone why they should choose you…
That’s where smart messaging comes in.
Messaging is how you explain what you do in a way that other people understand and remember. It’s about articulating how you make people’s lives easier or better—and why they should give their hard-earned money to you.
If your messaging is going to cut through the noise, it needs to express the amazing qualities of your product(s) or service(s) with smart language,
and reflect a deep understanding of your customers’ most urgent needs, challenges, and desires.
Otherwise, you risk getting lost in the digital soup, and well, that’s never fun.
Curious about how we can elevate your brand story? Start with a free, 30-minute consultation.
Cut the fluff and all that stuff ~
Cut the fluff and all that stuff ~
Smart messaging helps cut through the noise and shows future customers why you’re the answer they’ve been looking for.
Our messaging strategy process—in a nutshell.
1. Get to know you & your brand
Before we write a single word, we get curious—about you, your business, and what makes your offering or approach unique. We chat through what’s currently working with your messaging, what feels a little “meh,” and what you’ve outgrown. This step gives us the clarity we need to build messaging that feels like you.
2. Understand your customers
Next, we dig into the humans on the other side of your brand. What do they struggle with? What are they dreaming of? What problem are they trying to solve when they reach out? We map out personas and motivations so your messaging speaks to real needs and emotions.
3. Understand your position in the market
Context matters. We explore the landscape you’re operating in—your competitors, their messaging, and the white space they are missing. This helps us pinpoint how you’re different (and better), and how to claim a position that feels clear, credible, and compelling.
4. Synthesize & connect the dots
This is where the magic and the brainwork meet. We sit with the research, analyze patterns, and uncover the opportunities that will set your brand apart. It takes time (2-3 weeks), because good insights come from reflection—not rushing. When we return, we come back with clarity, direction, and “aha” moments.
5. Build out the messaging framework
Here’s where everything crystallizes. We translate those insights into a cohesive brand story, core messages, emotional hooks, taglines, and the language that feels like the truest version of your brand. Think of it as your verbal North Star—the tool you’ll use to judge every future decision: “Does this sound like us?” This part generally takes 2-3 weeks.
6. Present & deliver the messaging strategy document
Finally, you get an organized, ready-to-use strategy document that captures who you are, what you stand for, and why others should care. It includes your personas, differentiators, elevator pitch, brand story, messaging pillars, tagline, and more. This becomes the foundation for your website, pitches, conversations, social media platforms, and wherever else your brand lives.
Strategic messaging services
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When you’re stuck, unsure of what’s working, or drowning in half-formed ideas, an hour of focused clarity can make all the difference.
Bring your questions, frustrations, and brand fog—we’ll unpack what’s going on and identify the next steps.
You’ll walk away with specific recommendations and a clearer sense of how to move forward. Perfect when you need expert input without a full project commitment.
1-hour consultation call: CAD $120 + GST/PST
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We get it: you’re wearing multiple hats and are very close to your business. This level of closeness can sometimes make it difficult to articulate who you are, what makes you distinct, and why it all matters…
If you struggle to explain what you do—or say it differently every time—this package brings the clarity you need.
Across 3 structured sessions (1.5 hours each), we’ll collaboratively unpack your business & origin story, your strengths, your audience, your values, and all those wonderful aspects that make you unique. We’ll also chat about many other things, including your industry and other businesses in your space.
You get space to think, guided prompts that draw out your best ideas, and a sounding board to test assumptions, raise concerns, and share whatever else is on your mind.
This is followed by 2 sessions where we’ll present our analysis and give you a solid foundation for you to jump-start your copywriting and marketing efforts.
And you won’t leave empty-handed: you’ll walk away with a tailored messaging guide that includes:
A refined “what I do” statement
A value proposition (i.e., why clients choose you)
An understanding of what makes you unique
5-7 key messages about your work (tailored specifically to your target audience)
Starter lines for your website and social media
Notes on your tone and voice so you stay consistent
The goal is to give you a practical, concrete foundation you can use immediately—whether you're updating your website, pitching yourself, or simply talking about your work with more ease.
Starting at CAD $2500 + taxes (GST/PST)
*Price varies depending on the complexity of your product or service offering.
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We support clients at different stages, from shaping their core message to clarifying brand language or working through a focused, one-off need.
If you have a specific challenge or project, we can shape a custom package together.
Pricing depends on the scope of work.
Not sure what you might benefit from? Let’s jump on a no-pressure call and chat it out.
An all-too common tale…
What makes my brand distinct? How do I demonstrate my value? Do I even have a unique edge?!
It’s natural for businesses, especially in the early years, to grapple with these questions. Particularly around authentic articulation, i.e., how do I talk and write about my work without sounding like a used car salesman?
If you find yourself explaining what you do differently every time, hesitating before hitting “publish,” or avoiding certain conversations altogether, you’re not alone. A thoughtful messaging framework helps remove that uncertainty, giving you language that feels true to your work and is steady enough to grow with you.
Ready to stop sounding like the others?
A solid messaging strategy is the foundation for everything you build next. At Simile Agency, we approach it with a copy that cuts mindset: precise, memorable, and emotionally resonant.
Ready to reverberate? Start with a free 30-minute consultation.