Blogging is about building trust with your audience via an empathic understanding of their needs, frustrations, and interests. This includes providing thoughtful, expert-level answers to their most pressing questions.

Thus, while a blog post can literally be about anything, businesses tend to write about topics that are relevant to their target market(s).

Far from virtual dust-collectors, blogging serves as a strategic reminder that you exist and offer something of value.

Plus, they're great to promote on social media channels, helping drive traffic BACK to your site. One blog post can be re-shared on social various times per year, and can be built-upon in subsequent post iterations.

Pro tip: you can actually create numerous pieces of 'micro-content' based on a single blog post! This helps make planning your social media calendar much more seamless.

Keyword research helps us gain additional insight into what your audience actually wants to read.

What piques their interest? What are their most pressing questions? What problems are they looking to solve?

Ideally, your blogs are based on topics that reflect the above. Having a pulse on this could help you generate potential leads via organic search.

Blogging is an effective way to show your audience that you get them. When you write about their challenges, goals, and everyday frustrations, you’re demonstrating empathy—and that’s the starting point of trust.

A good blog helps you:

1. Naturally position your product or service as a solution to problems they already have.

2. Build a connection based on understanding, not hype.

3. Share useful insights, tips, and guidance that genuinely make their lives easier.

Every audience has specific needs. Blogging gives you a consistent space to show that you understand those needs—and are well-equipped to help.

Yes we do, and they’re fully customizable!

When it comes to blogging, knowing what to write about and which SEO keywords to use is key. To that end, we offer detailed content plans for a predetermined number of blog posts per month. This includes proposed content topics, article titles, a brief content skeleton, and keyword research.

When done well and published (and distributed) frequently, blog posts become an important part of your content marketing arsenal.

Each blog post is not “just” a blog post - it can be repurposed in multiple ways, sent to your email list, and chopped up into “micro content” to use across your socials. Seen in this light, blogs aren’t ‘static’ pieces that just sit on your website: they can support your efforts to grow your audience across channels.

If you’re interested in enhancing your position as a leader or expert in your particular field, blogging can help you build your audience and pique their interest in your brand.

Don’t have time to do it yourself? No worries. Hiring talented blog writers who can communicate expertise—and nurture trust—is a good way to lighten your load.