Your website needs an information strategy.
We define what your website should say and how it should be organized, pre-design.
On the importance of content architecture.
Most websites are built backwards. Pages are designed visually first, then filled with content later—often without a clear hierarchy or search strategy behind them. The result is a site that looks polished but lacks direction, coherence, and visibility.
Our website planning process focuses on defining your site’s information structure at a foundational level.
This includes mapping out the right pages, intentionally organizing them, and aligning each one with how your audience actually searches, thinks, and navigates.
Core services
Our work is tailored to the size, complexity, and current state of your website. Some projects start from scratch. Others begin with an audit of what already exists. In all cases, the goal is the same: to define a clear, search-informed structure that supports both visibility and usability.
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This work combines keyword research and content strategy to define how your website should be organized.
It typically includes:
Keyword-informed page mapping
Identification of core pages and supporting content
Clear page hierarchy and navigation structure
Strategic grouping of content (pillar pages and supporting pages)
Alignment between your services, positioning, and search intent
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Once the structure is defined, we map out what each page needs to say—and how it should be organized.
SEO wireframes for key pages
Section-by-section content planning (H1, H2, H3 structure)
Guidance on content flow, messaging, and hierarchy
Internal linking between pages
Clear direction for copywriting and design
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For existing websites, we begin with an audit to identify what’s working, what’s missing, and what needs to be rethought.
This includes but isn’t limited to:
A review of the current site structure and navigation
Identification of gaps, redundancies, and missed opportunities
Assessment of how well pages align with search intent
Recommendations for restructuring, consolidation, or expansion
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This work is designed to guide the full website build or redesign process.
Collaboration with your designer or developer
Alignment with UX/UI decisions
Ongoing input during implementation, as needed
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This is a great option for businesses that want to accelerate their blog efforts.
This work includes but isn’t limited to:
Content clusters and topic planning
Blog content that complements (and doesn’t overshadow) your service pages
Foundations for ongoing SEO and AI discoverability
Rida Mortada, B. Eng - Head of Business Development, MEDILab
“We had the pleasure of working with Simile for the development of Medilab.com. From the outset, Nadia took the time to deeply understand what we do, in order to deliver our message in the most clear and reader-friendly way possible. Her commitment to truly grasping our mission, values, audience, and the intricate details of our services was evident from our very first meeting.”
Website structure FAQs
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It’s the structure behind your site—how pages are organized, how they connect to each other, and how content is laid out within each page. It shapes both how users navigate your site and how search engines understand it.
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Ideally, this work happens before concrete design decisions are finalized. It defines the structure and content direction your designer or developer will build from—guiding design decisions, not replacing them.
In practice, it’s often collaborative. We work alongside designers and developers to shape the site together, balancing input and adapting to real-world constraints like character limits and scope of work considerations.
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You could. But we wouldn’t recommend it if you want an intentional, well-thought-out site that’s optimized for search.
Why? Because website writing is like building a house: you don’t start putting up walls before you know the layout.
That said, strategic thinking and prior analysis are critical for rebuilds and content overhauls. For instance, we’ll first need to consider what’s currently working (and isn’t) from a content perspective.
Only then can we make recommendations about which content sections and pages need to be removed, added, re-worked, and so on.
This is important because the goal is for every page to have a clear role and direction—and adequately satisfy user intent.
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No. While SEO site structure is an important component, the goal is broader: clarity, usability, and coherence.
A well-planned website architecture ensures your pages are easy to navigate, logically organized, and aligned with how users search. This not only supports SEO performance but also helps visitors find what they need quickly, which supports conversion.
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An SEO wireframe is a structured outline of each page within your website architecture.
It maps out:
What content should be included
How sections are organized (H1, H2, H3 hierarchy)
How the page aligns with search intent and target keywords
It acts as a blueprint for both website copywriting and design. The goal here is for each page to be built with a clear purpose and a strong content structure from the start.
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No. SEO is long-term and influenced by many factors, including competition, site speed, domain authority, and ongoing content efforts.
What this work does is establish a strong website structure and content foundation—one that supports search visibility and improves how your site is understood by search engines.
Ultimately, a smart website structure lays the groundwork for SEO, and while it doesn't inherently guarantee results, your rankings could suffer without it.
Are you upgrading your website?
Before you invest in design or rewriting, it’s worth getting the information architecture right.
We’ll map out a structure that’s intentional—so every page has a role, and the entire site feels cohesive.