Messaging, web & email copy for a tuxedo rental retailer

Client: Classy

Year: 2025

Project type: Messaging; website copy development and on-page SEO for 3 distinct web pages; email sequences for key target audiences.

Web design and brand identity: Huppée agence créative

Project details: Helped elevate the brand voice of one of the biggest names in Montréal’s suit & tux rental industry in partnership with a creative/marketing agency. Collaborated closely with the web designer to ensure a seamless fusion of verbal + visual identities.

Deliverables: Crafted persona-driven copy to foster resonance; on-page SEO (e.g., linking; meta data; keyword integration); tagline development & key messages; email nurture sequences to maximize engagement.

Project URL: https://classy.ca/‍ ‍

"Stay handsome"

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"Stay handsome" |

“On the day of the wedding, you’ll be ready to shine—minus the sweat stains.”

“See why so many couples say "I do" to Classy.”

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Minhas Design Build Inc.