~ Tell your story authentically—minus the fluff.
~ Tell your story authentically—minus the fluff.
Smart words for soulful brands.
Copywriting, content marketing, and messaging that reveals your genius, supports your business goals, and feels like you.
Hello // Bonjour
Simile Agency helps brands that care about words—a lot.
Established by Nadia Hammouda (Senior Copywriter & Messaging Strategist), Simile Agency Inc. is an English-language copywriting and content writing company, based in Montréal.
What excites us, you ask? Punchy copy, impactful storytelling, and ditching boxes that curb our creativity.
More than anything, we love helping small businesses, creatives, and solopreneurs (and the web and creative agencies that support them) see their own brilliance, and communicate their value with pizzazz, depth, and empathy.
But standing out in increasingly noisy markets requires something more: it requires authenticity, an unmistakably human voice, and a willingness to say it from the heart.
Are you ready to reverberate?
Start by getting to know us better.
Praise that warms the heart.
Rachel Bourbonnais | Founder & Brand Designer, Huppée agence creative
“Working with Nadia is always a pleasure. Her ability to get to the heart of a brand and translate it into authentic, compelling copy is exceptional. Over the past 1.5 years of collaborating on websites, emails, and naming projects, she’s been creative, reliable, and a joy to work with. If you’re looking for an English-language copywriter who really gets it, Simile Agency has you covered.”
Rida Mortada, B. Eng - Head of Business Development, MEDILab
“We had the pleasure of working with Simile for the development of Medilab.com. From the outset, Nadia took the time to deeply understand what we do, in order to deliver our message in the most clear and reader-friendly way possible. Her commitment to truly grasping our mission, values, audience, and the intricate details of our services was evident from our very first meeting.”
Pavle Marinković - Writer and Audio Branding Consultant
“I remember being exhausted from the editing, but Nadia kept going, bringing energy and motivation for both of us. Without her, I wouldn’t have published my book; she was instrumental to its completion.”
Turning your ideas into words what work.
Website copy
Your website provides an intimate peek into what you stand for, your offering, and your vision. But finding a copywriter who can effectively translate that into compelling copy is no easy feat, especially when you require numerous pages of optimized content. Learn more about our approach to website copy.
Brand messaging
A brand without a clear voice gets lost in the noise. Our brand messaging service helps define that voice, clarify your value, and communicate what makes you unique. With messaging that resonates, your business can then connect more deeply with the right audience across every channel.
Email copy
Emails should feel like a conversation, not a chore to read. Our email copywriting service crafts messages that speak directly to your audience, driving engagement, clicks, and conversions. Every email is designed to land in inboxes with purpose, spark curiosity, and leave readers wanting more.
Thought leadership
To deepen the connection with your readership, your LinkedIn articles, white papers, and eBooks require an authoritative, confident voice and expert-level writing skills. Let’s convert those big ideas into written assets that elevate your digital status.
Blog posts
Publishing regular blog posts is a core feature of any smart content marketing strategy. Combined with the rise of LLM’s and Google’s preference for content that demonstrates substantive expertise and trustworthiness, quality blogging is more important than ever. Explore our blogging service and what it entails.
Editing & proofreading
When it comes to written materials for internal and external audiences, inconsistencies, a lack of flow and grammatical errors can seriously harm your professional image. From brochures to blog posts, we’re adept at getting surgical while also preserving your voice.
Do your words have substance, soul, and punch?
While the right words build trust and help your customers and prospects feel understood, the wrong ones can create confusion and send them running for the hills.
Or, into your competitors’ arms.
A painful, yet honest truth…
In an era where generic-sounding content abounds, investing in language that has equal parts substance, soul, and punch is one of the smartest moves your business can make.
Your most burning queries—answered.
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We approach every project as a unique challenge, combining deep expertise in strategy, marketing, and audience understanding with a ‘think different’ mindset.
And we humbly believe that this mindset is more critical than ever, because, let’s face it:
It’s one hell of a saturated digital jungle out there (pardon our French).
Audiences have almost seen and heard it all. People are disenchanted. Their BS-detectors have never been more formidably attuned.
So it’s important to not just say it well but to also say it straight, and in a way that 1) resonates with your brand; 2) does justice to your offering; 3) leverages your edge & differentiators (and properly communicates them); 4) resonates with your target market; 5) drives conversions.
A tall order yes 😅 but we love to rise to the occasion.
The points is, it’s hard and it’s complex, but we bring our appreciation for complexity to every project.
So, all in all: We don’t like copy/paste, and we don’t like sounding like everyone else.
We always strive to find a way to make content slightly different—whether that’s through a tagline, a well-thought-out About Us section, or an email that uses a slightly unusual subject line.
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Yes, we collaborate with creative and marketing agencies to provide content support, refine messaging, and take projects off their hands. We handle client interviews, craft content tailored to the brand, and ensure everything integrates seamlessly with design and marketing campaigns.
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Oui, absolument!
En tant que service de rédaction basé à Montréal, Québec, nous travaillons couramment en anglais et en français pour soutenir les entreprises locales. Même si le contenu final sera en anglais, nous pouvons communiquer en français tout au long du projet. Cela permet de clarifier vos besoins, poser des questions, et garantir que votre message soit parfaitement adapté à votre audience anglophone.
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You bet.
We love working with web developers to create content that aligns with site structure, SEO strategy, and user experience.
(and of course, your preferred character limits :))
Whether the site is in development or already designed, we provide content that fits seamlessly. Also, we’re happy to provide targeted recommendations for new content sections that could add extra value for your client.
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Yes. As a Montréal-based company, we love helping local businesses with their content needs. Our work ensures your messaging is clear, engaging, and tailored to your audience, while reflecting the nuances of the local market.
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We combine clear, compelling writing with strategic SEO best practices. This includes keyword research, content structure, metadata optimization, proper alt text, and other on-page SEO techniques such as internal linking.
It’s important to keep in mind that the realm of organic search is complex. SEO has become more nuanced over time, especially with evolving algorithms and AI-driven search behaviour.
Your Search Engine Results Page (SERP) placement is influenced by numerous factors such as site speed, website age, algorithm changes, the number of competitors in your space (and how good their websites’ are vis à vis yours), etc.
Nonetheless, certain practices are still a must. Hiring a skilled SEO copywriter who can leverage both their on-page prowess & writing chops is still critical for creating a solid foundation for your web content.
